3-5 minutes - Situation - Cover your role, company, and context - Highlight the challenge and direct - Task - What you are tasked with doing and how ling to do it - Action - Be sure to highlight skills that are relevant to the job - What and how you did it: - The setup: Planning, conversations - Testing and execution - Launching, presenting, and documenting - Result - The first result answers the question - Second sentence qualifies and quantifies the result - Third shows how what you did impacted overall strategy (repeatability)